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The same philosophy as skincare, Kevin Murphy products are weightlessly designed to deliver performance, strength and longevity. Combining hi-tech scientific knowledge with the best natural ingredients available, Kevin Murphy products provide the tools to recreate high-fashion runway looks in the salon or at-home, while always remaining kind to the environment.

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J. Beverly Hills was created from nature’s purest innovations, found in organically derived botanical compounds. J. Beverly Hills controls and protects it’s brand by developing it’s formulations in-house and manufacturing it’s products at its own state-of-the-art industrial, environmentally, responsible facility.

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Loma hair care products are high-performing with naturally healing organic ingredients and essential oil-based fragrances. Loma pioneered and set the standard for the use of Certified Organic Aloe Vera Gel, the primary base for all their products. Their manufacturing facility is located 9 miles from one of the cleanest water sources in the world.


Olaplex protects the hair from the process to get a desired color. It also prevents further damage, makes the hair strong, healthier, shinier, and helps mend some previous damage.


Established in 1980, ALFAPARF MILANO is the brainchild of Roberto Franchina who was determined to bring top-quality, effective, easy-to-use products to salons the world over.
Independent since the very start, we manage the entire production process in complete autonomy. This, together with a solid industry presence and direct one-to-one discussion with our clients, wherever they may be, has allowed us to continue to provide a unique vision of the beauty industry.

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